This blog is dedicated to the amazing world of inbound marketing that I discovered recently in my Marketing Research class that I take at the University of Wales (UBI/Brussels). Through my posts and your reactions, I want to explore this new style of marketing that has been brought by the web 2.0. The way companies are communicating with their customers has strongly evolved in our global world and it has become increasingly important to listen to what THEY have to say about you and your products. In the end, they are the one turning your venture into a stunning success or a silly failure. Let’s get started!!!