This blog is dedicated to the amazing world of Inbound Marketing that I discovered lately and that I will study in depth during my last semester as a student of the University of Wales (United Business Institutes / Brussels). The reason for creating this blog is simple; I want to explore and to share my future knowledge and there are no better tool than a good old blog to do so. It will allow me to publish regularily new amazing stuff, but also to hear from you in order to enhance the content of the blog. As Michael Porter said, “innovation is the ability to see change as an opportunity – not a threat”. While web 2.0 has brought phenomenal change to the way companies can (and MUST) communicate with their (potential) customers, it becomes evident than this communicative opportunity can change the way marketing strategies should be designed. To your keyboards !